Though complementary angles and balanced negative/positive spaces on this sign (Louvre, Paris) creates a pleasing effect, the arrow is still mysteriously menacing.  Infused a with general Gallic angst, What does it want? Is it chasing me? Pourquoi, moi?, the sign exhorts you to run and to be afraid, be very afraid.

(For a deeper dive into the French psyche in “Henri’s Ennui” click image below)

Yet in Rome, where apparently arrows hunt in pairs, their intent is crushingly clearer: Step lively when exiting the Metro or expect a gut-ful of schiacciato, which is not an delicious Italian appetizer.

And finally, in the US, the insidious arrow emphatically recommends you use the FIRE exit, which you will recognize because it is actually ablaze.

Be careful out there!

CJ